So you’re about to organise an important event that you want to be remembered for the right reasons. Don’t worry as you’re in the right hands: our top tips on corporate event management will help you get the job done. Just remember, there’s no such thing as too much preparation.
1. Find out what the objective is
Are you in charge of generating income or PR for a new product or service? Just remember here that you have lots of opportunities to engage with people that stretch beyond digital means (these all play a separate part, of course) so think about how best to utilise this face-to-face contact.
2. Begin early
Plan out a timeline of events so you know you are hitting deadlines for certain milestones. If you know what you are focusing on from one week to the next, there’s less chance of you missing it off the list with dramatic consequences. Keep touch points with the vendors you are working with to make sure the deal still stands.
3. Make lists
We can’t stress how important it is to make, check off and check again lists: for yourself, for your staff, for the different suppliers and for the venue. Have one for each sub-section of your event, and don’t forget to check them as close to the date as you can so you know everything is in place.
4. Spread the word
Complement your event with a social media plan that aims to create a buzz around it in the run-up to the event, during the event, and long afterwards too. You’ll also need to create a time frame to release little teasers of information so that you can build suspense and get everyone excited to be a part of your journey – even more important for ticketed events.
5. Remember to follow up afterwards
Now is not the time to take a little breather, in fact, it’s one of the most crucial points along your planning. Hopefully you’ll have run a successful event that allows you to build on your positive relationship with attendees and partners, and know how to make the next one even better.
While it’s true that you can’t foresee unpredictable problems, you can prepare yourself for as many eventualities as possible to eliminate any awful surprises. By seriously thinking about your objectives, thorough planning and a strong team around you, you should ace it.
Fancy chatting to our team about planning your own corporate event? Get in touch for a free quotation.